Chook lit. Really?

the rural romance genre is growing at a phenomenal rate, with publishers estimating sales have tripled in the past four years. A uniquely Australian take on romance fiction, ”chook lit”, as it’s affectionately known, routinely outsells local popular fiction and crime.

Chook lit. Is that always going to be the thing now? We have to come up with some silly little catchy phrase to tag each sub-genre with?

(via Romance and rodeos rule as rural readers turn to ‘Chook lit’.)